When Unibet was originally founded in 1997 it was a small enterprise operated from the home of our founder, Anders Ström, in London. His ambition was to share his sporting expertise obtained as a player and help other players make informed betting choices. We believe this is as important today as it was on Unibet’s first day. That is why at Unibet we continue to provide the expertise and understanding of what players really need to make informed bets that enhance their passion and love for the game.
We are continuously committed to:
- Maintaining constant innovation of our platform to ensure an easy-to-use experience to deposit, play withdraw, however and whenever you want.
- Providing local, friendly and knowledgeable customer service 24 hours & 7 days a week.
- Continuously building & sharing our knowledge & insights with leading industry experts to help players make informed betting choices.
- Providing the broadest possible sports betting offer available, including for niche sports & fixtures.
- Challenging ourselves to always pioneer and grow in every way.
At Unibet, we have our players needs at the heart of everything we do. We seek to always understand what you want before you do, and we won’t waste your time with products, services and promotions that you do not need. As players ourselves it is what we would want from a brand that we trust.
We are By Players, For Players.
Unibet is part of the Kindred Group, one of the largest online gambling companies in the world. You can find out more about Kindred’s history, brands and career opportunities here: www.kindredgroup.com
Unibet is consistently recognised for its excellent products and proactive approach to Responsible Gaming. Here are our awards from 2019 and 2020.